Protect the Amazon

The Amazon rainforest – one of the planet’s most vital climate regulators and the most biodiverse ecosystem on Earth – is being destroyed at an alarming rate. Driven by short-term profit, corporations continue to clear and burn vast areas of forest, pushing this critical ecosystem closer to a dangerous tipping point. Scientists warn that if deforestation continues at the current pace, the Amazon could soon reach irreversible levels of degradation.

In November 2025, world leaders gathered in the heart of the Brazilian Amazon for COP30 to shape the future of our planet. At such a pivotal moment, global attention turned toward one urgent demand: take immediate action to end deforestation.

To amplify this call, we developed an interactive map that gave Greenpeace supporters around the world a powerful platform to make their voices heard. The experience enabled individuals to submit messages calling for forest protection, visually connecting global solidarity with the Amazon itself.

Since launch, more than 10,000 messages have been delivered to leaders at COP30.

The project demonstrates how thoughtful cognitive UX and hopeful design can transform concern into meaningful participation – creating a digital experience that people can relate to emotionally, engage with intuitively, and act on collectively.